Color psychology studies how color affects human emotions along with attitudes. Brown is associated with simplicity, sophistication and tradition. People may not use brown because it doesn’t look stylish while not matching with other colors.
Although some people might be nervous about using brown in their design, there are a lot of websites which display its warmth, stability and reliability. LINCOR uses a whole brown background that matches the color of their watches that are being sold which gives off a vibe of luxury. SLATE utilizes brown in their display photos and it compliments the chocolate milk they sell. La Pierre Qui Tourqe contains light shades of gray/beige that are nice to look at and the other colors on the patch fit perfectly like a puzzle that has been solved. https://www.nrgprovisions.com/ beautifies their site with a nice accent of an orange-brown mix for enthusiasm and a bitter feel. Twigs Paper uses a sand colored background to signify their eco-friendliness since they sell recyclable cards and notebooks. UPS is known for everything in they company being brown so it isn’t surprising that there website is brown which signifies reliability and dependability. Just deserts uses a chocolate colored brown that makes you hungry for deserts. Ze Tan Design uses a gray-brown color to represent per dependability as a graphic designer. Gubi Upholstry uses the same brown color as their fabrics and it signifies luxury. Florets is a company that bakes sour dough bread so the brown represents tradition and the color of bread. 696 NYC utilizes a brown color to represent the tradition of the ceramic dishes. Clint agency uses a tan background for simplicity with colorful stickers on-top.
In conclusion, brown could be good or bad in websites, it depends how you use it but it can vary. Websites that use it such as UPS use it effectively and is a website with a very high ratings and reputable. Brown can help signify tradition, dependability, luxury or earthiness. You should try out brown to see how it can impact your website and the ways colors and styles can differentiate between good and bad designs.